Policy
How the Three-Tier System Benefits Businesses and Consumers
Safety
As a consumer, you can trust you will receive genuine, tamper-free products. In nations without these controls, illnesses are often attributed to counterfeit beverages.
Variety and Choice
The system creates competition and allows new brands and products to enter the market.
Responsible Oversight
Under the three-tier system, taxes are reliably collected and regulators are able to monitor the industry to ensure laws are enforced.